Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.
But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.
For the average person or business, growing your following takes time and attention on a daily basis. Luckily, there are a few things you can do right away to collect at least 1,000 quality followers for your personal or professional Instagram account. It's all about knowing where to invest your time and effort — by customizing your profile, curating excellent content, writing clever copy, using hashtags, and working with influencers and fans to incentivize engagement.
Let's dive into how to gain those first 1,000 followers — from creating a follow-worthy Instagram profile to using contests to staying true to your brand.
How to Buy Instagram Followers and Likes (and Why It’s a Bad Idea)
Let’s just get this out of the way: yes, you can buy Instagram followers and likes.
Does this mean you should buy Instagram followers and likes? Definitely not.
While many social influencers and major brands work hard to build an organic following, there are some who choose to buy followers with the hopes of increasing their social reach and engagement. Buying followers is cheap — some companies charge less than $5 for hundreds of followers. And with the growing pressure to have thousands of Instagram followers and fans, it’s understandable why some resort to buying them.
But, while buying followers and likes may be tempting, it can severely damage your brand image and decrease overall engagement. Don’t believe me? Hootsuite created a fake Instagram account and bought 1,000 followers for just $9.95 to test how purchased followers influence audience engagement. Once their account reached 1,000 followers, they posted an image — it didn’t receive a single like or comment.